Brand: Bonheur Jewelry

Name: Ally Mataj + Albina Mataj

Birthplace:  New York

Métier: Jewelry Designers

Designed in New York and handcrafted in Los Angeles & New York City Bonheur Jewelry is best known for its modern yet understated, architecturally inspired feminine pieces with an ever-expanding celebrity following.

The idea of Bonheur originated one summer evening in Thessaloniki, Greece during a family vacation where sisters Ally & Albina Mataj came upon bracelets handcrafted for them by their grandmother to commemorate their birthdays. Enthralled by the love and admiration a single piece of jewelry could bestow upon the wearer, the sisters became intent on creating a jewelry line that would embrace their whirlwind of travel whilst showcasing the spirit of their native New York.

Since launching in October of 2015, Bonheur Jewelry has evolved into a contemporary brand with distinct on-trend pieces, which are notably transitional from day to eveningwear. As part of its vow to maintain environmental responsibility, Bonheur Jewelry uses reclaimed precious metals. Bonheur vows to give its customers eco-friendly gold & silver of the highest quality.

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Celebrity fans include Viola Davis, Jessica Alba, Katy Perry, Mila Kunis, Jennifer Lopez, Angela Bassett, Kristen Stewart, Kaley Cuoco, Susan Sarandon, Gwen Stefani, Eva Longoria, Alexis Bledel, Melissa McCarthy, Sarah Hyland, Kate McKinnon, Rebel Wilson, Chrissy Teigen, Ellie Goulding, Olivia Palermo, Kaia Gerber, Hailey Baldwin, etc.

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Sources of inspiration:

Our mom, Mia. She is one of our biggest inspirations. She is very creative & an innovative woman with a free-spirit. She’s taught us to push ourselves out of our comfort zones because, according to her, that is where our dreams will come true. She has always pushed us to be better versions of ourselves, to experience new things & grow without barriers. She did it herself and watching her stretch her limits has encouraged us a great deal!

Living in New York, we are privileged to be surrounded by some of the world’s greatest architecture.

These man-made structures with their geometric shapes, clean lines, ornate details, and raw materials serve as constant inspiration and reflect in our design process.

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Sources of motivation: 

The topic of sustainability is very important to us and we incorporate processes which will produce attainable, eco-friendly jewelry you can look and feel good in!

Breaking down the stereotype of the expense often associated with sustainable products is a key factor we are currently working to alter.

Our mom has always instilled in us a need for charitable contribution and so we donate 15% of all profits to several charities that are near and dear to our hearts such as Planned Parenthood, Women In Need, Oceana, BCRF, Care International & The Blue Heart Campaign.

What makes you happy:

Being in control of our happiness. We’ve come to the realization that happiness is not dependent on external things, but a choice we are able to make in every moment. We constantly practice gratitude & ‘being happy’, even on our bad days. This process has pretty much ‘set us free’ and that in-turn has made us very happy & peaceful people.

Favorite reads:

The Woman I wanted to be -Diane Von Furstenberg

The Scarlett Letter -Nathaniel Hawthorne

Diana Vreeland -D.V.

The Power of Now -Elkhart Tolle

The Art of Happiness -The Dali Lama

God And Kings -Dana Thomas

Little Woman -Louisa May Alcott

Naked fashion: The New Sustainable Fashion Revolution -Safia Minney

Favorite tunes:

1) “Eastside” -Benny Blanco, Halsey & Khalid 

2) “Promises” -Calvin Harris, Sam Smith

3) “Can’t Stop The Feeling!” -Justin Timberlake

4) “Dance With Me” Olly Murs

5) “Imagine Dragons” -Whatever It Takes

6) “Kiki Do you love me -In My Feelings” -Drake

7) “Congratulations” -Post Malone ft. Quavo

8) “In The Night” -The Weekend

9) “Happy” -Pharrell Williams

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Favorite foods:

Ginger-Lime Baby Carrots, Pasta Carbonara, Salmon Carpaccio wi/ Lemon Aioli, Gail Simmons’ Perfect Pizza Margherita & Spicy Chickpea Soup, Watermelon Granita w/Cardamom Syrup, Coconut Pavlovas with Tropical Fruit, Ginger Glazed Mahi Mahi, Crème Brûlée French Toast,

Beauty tips:

  1. SPF is the best anti-aging tool you can own.
  2. Smile Often.
  3. Slather on a conditioning mask after you wash your hair and let it air dry.
  4. During the day, Giorgio Armani’s Luminescence cc bright moisturizer. It’s the only thing we let touch our skin during the day along with Dior’s Dior Show mascara for our lashes. The cc moisturizer is color tinted, super light and yet somehow offers the perfect amount of coverage.
  5. Jack Black Intense Therapy Lip Balm SPF 25 quenches your lips and gives you a super cute glossy look sans the lip-gloss.
  6. Bella Pierre pink cheek & lip stain if you’re in need of a little color.
  7. DRINK lots of WATER. Stay hydrated, your skin will thank you!
  8. Eat clean.

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When it is time to unwind…

We love reiki & acupressure massages. Since we tend to spend a lot of time working indoors, whenever we have any downtime we try and spend as much time in nature as possible. Hikes in the woods, horseback riding, barefoot walks on the beach. When indoors we love curling up with a good book & listening to classical music and taking a yoga class.

What gets you in a working flow: Great music!

What are you working on now: Personalized pieces, fine jewelry.

Favorite motto / quote:

The environment is where we all meet; where all have a mutual interest; it is the one thing all of us share.” —Lady Bird Johnson

“When you achieve something, try to give something back to the world.”-Oprah

“Real Integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” -Oprah

“Believe in yourself and be prepared to work hard.” -Oprah

“I always find beauty in things that are odd and imperfect, they are much more interesting.” —Marc Jacobs

“Let us not take ourselves too seriously. None of us has a monopoly on wisdom.” -Queen Elizabeth

Last words about the shoot for The Know: We met such amazing people (crew), super talented & humble. We’re so grateful to have had shared the experience with such a great crew.



Photographer: Tyler Nevitt

Fashion Stylist: Paulina Castro Ogando

MakeUp and Hair Stylist: Ambreen Khwaja