The Magazine

The Know made its debut in February 2015 with a limited print run. A cultural almanac, The Know features submissions by and profiles on established and up-and-coming figures in art, photography, fashion, lifestyle, health, beauty and many more categories. It will be released annually as a guide to influencers and relevancy, serving as a legend for the map of the year ahead.

Over 160 pages, The Know is unlike any other creative publication ever released. It defies conventional publishing boundaries and resurrects the original almanac concept with modern innovation and forecasting. It takes a deeply explorative approach to creativity, inspiration and phenomena, both normal and extraordinary.

The Know’s focus is on the people and perspectives that are forming the next wave of cultural significance. “Our mission is to be totally inclusive to all readers as a source of ideas and originality for anyone who is looking for it- strong editorial content, beautiful imagery and big notions,” explains editor-in-chief Masha Orlov.

Issue Zero includes submission by designers Jeremy Scott, threeASFOUR, Andre Walker and Zac Posen; illustrators Cedric Rivrain, Marcela Gutierrez and Pierre Marie; artists Gabriela Fridriksdottir and Jeremy Everett; photographers Steven Sebring, Marlene Marino, Magnus Unnar, Daniel King, Viki Forshee and Tesh; writers Todd Savvas, Carole Sabas and Christopher Niquet; organic beauty experts Valerie Grandury and Rose-Marie Swift; creative entrepreneur Timothee Verrecchia; acupuncturist and spiritual counselor Abdi Assadi; creative directors Mark Fina and Miquel Polidano; and more.

Issue One includes submissions by beauty editor Alice Lane; writers Mirko Betz, Dr. Gabrielle Francis and Daniel Pinchbeck; artists Boscar, Oliver Halsman Rosenberg and Ana Kras; photographers Cass Bird, Bruce Weber, Martien Mulder, and Olivier Zahm; and more.

The Founders

Founders Viki Forshee and Masha Orlov have been colleagues for years, who met collaborating on advertising and catalogues shoots.

Viki Forshee is a New York City based fashion photographer and Masha Orlov is a New York City based fashion stylist and consultant, and both have been working in the fashion, music and art industries for 20 years collaborating with major magazines, fashion labels and private gallery shows.

Sharing many interests in health, travel, fashion, art, design, lifestyle and culture, Viki and Masha decided to start a publication unlike any other together.