“Unicorn” by Bela Borsodi

Unicorn by Bela Borsodi (b. 1966, Austrian) is comprised of a series of seemingly abstract still life photographs, which upon further inspection reveal themselves to be tautly illustrative photographic rebus puzzles — allusive devices that use pictures to represent words or parts of words. When viewed without context, the photographs contain a seemingly random conflation of imagery and items, but slowly and through observation, patterns emerge through clues laid throughout the frame. Objects appear precisely placed, and letters indicate verbal additions or subtractions. You start to break down the images into sectors, forcing yourself to look at the photographs in a manner unlike your regular ways of seeing. You excoriate the frame, searching for clues. By the time you’ve solved the puzzle, you’ve also luxuriated into a new photographic realm.


                   WHAT THE FUCK                                                      THE ART OF IRONY

Importantly noted, Borsodi’s images are composed entirely in camera. While from afar they might seem to be abstract collages combining unconnected images and overlaid typography, Borsodi’s control of composition is nothing if not entirely ordered. The seemingly flat typographic clues are in fact three dimensional hand crafted letters placed among the objects. Through these elements, the images do two things at once — they aesthetically compel as visual art must and also work as a thematic device. “They are ruthlessly governed by utmost restriction and inflexibility,” says Borsodi. “Creating a solvable functional puzzle AND a cohesive attractive meaningful photograph with a message was my initiative.”


                           CATHOLIC                                                                    ROLEX

So as not to deny any of us the pleasure of solving Borsodi’s intriguing compositions, too much explanation of any image’s meaning here should be avoided. But it is important to state that each image’s word retains a strong connection to the artist himself, and in some ways can be viewed as a subliminal summary of the artist’s ethos and character.




Name :
Bela Borsodi

Birthplace : 
Vienna / Austria

Métier :

Sources of inspiration :
Observing the unexpected and to battle with the familiar.

Sources of motivation : 
To imagine what does not exist yet, or to revisit what urges for new examination or improvement.

What makes you happy :
When I do not think about happiness.

Favorite reads :
Thomas Bernhard, Articles on science/physics/history/mythology.

Favorite tunes :
Here are 10 of some of my favorites:
“Theme de Camille” by Georges Delerue
“Rockets Fall on Rocket Falls” by Godspeed You! Black Emperor
“Hamburger Lady” by Throbbing Gristle
“Piano Trio No. 2 in E-flat major, D. 929: 2nd mvt” by Franz Schubert
“Rundtgåing av den transcendentale egenhetens støtte” by Burzum
“Albatross” by Fleetwood Mac
“Introspección” by Esplendor Geométrico
“Careful With That Axe, Eugene” by Pink Floyd
“Bird’s Lament” by Moondog
“Maggot Brain” by Funkadelic

Favorite foods :
Uni Okra Bottarga and that delicious peach I had in Greece when I was a kid.

Beauty tips :
Not to worry too much about that …. but dress nicely.

Favorite ways to unwind :
Loosing myself in loose thoughts.

What gets you in a working flow :
The need to investigate and experiment.

What are you working on now :
A new book and my summer vacation.

Favorite motto / quote :
To keep it interesting.


First  Edition
€45    £38   $50

Special  Edition
€300    £260   $370

Published  in  Stockholm,  Sweden by  Libraryman.

First  edition of  700  copies.
Special  edition of  25  copies, numbered,  in  paperboard slipcase,
screen  printed in  white,  with signed  original  print.

23,5  cm x  30  cm. 40  pages.  20 color  plates.
Offset  printed clothbound  hardcover.  Linen thread  bound.
Authentic  tip-in image  on  front cover  with  typography
on  spine and  back  cover in  gold  foil. Headband  in  white.

Edited  and designed  by  Tony Cederteg.