Beauty story inspired by what we love about New York City.


There’s a bit of magic in everything,

and then some loss to even things out.

from the song Magic and Loss by Lou Reed



Listen, All You New Yorkers

Brooklyn, Bronx, Queens and Staten

From the Battery to the top of Manhattan

Asian, Middle-Eastern and Latin

Black, White, New York you make it happen

Brownstones, water towers, trees, skyscrapers

Writers, prize fighters and Wall Street traders

We come together on the subway cars

Diversity unified, whoever you are

We’re doing fine on the One and Nine line

On the L we’re doin’ swell

On the number Ten bus we fight and fuss

Cause we’re thorough in the boroughs and that’s a must


Dear New York, I hope you’re doing well

I know a lot’s happened and you’ve been through hell

So, we give thanks for providing a home

Through your gates at Ellis Island we passed in droves

The L.I.E., the BQE

Hippies at the band shell with the LSD

Get my BVD’s from VIM

You know I’m reppin’ Manhattan the best I can

Stopped off at Bleeker Bob’s got thrown out

Sneakin’ in at 4:00 am after going out

You didn’t rob me in the park at Diana Ross

But everybody started looting when the light went off

Dear New York, this is a love letter

To you and how you brought us together

We can’t say enough about all you do

Cause in the city we’re ourselves and electric, too

from the song An Open Letter to NYC by Beastie Boys


I Love NY

“New York is the thing that seduced me. New York is the thing that formed me. New York is that deformed me. New York is the thing that perverted me. New York is the thing that converted me. And New York is the thing that I love too.”  said Patti Smith




“The point is, ladies and gentlemen, that greed, for lack of a better word, is good. Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of mankind.” 

from the movie Wallstreet



Chrysler Building


Hindsight, foresight

Sometimes we’ve got no sight at all

New love, true love

Sometimes we’ve got no love at all

But the New York Skyline

It’s calling me home tonight

Female, feline, feminine,

She’s been making my world so bright

from the song New York Skyline by Garland Jeffreys


Statue of Liberty

The first time I saw you standing in the water

You must have been all of a thousand feet tall

Nearly naked, unashamed like Herod’s daughter

Your love was so big, it made New York look small

You’ve been the subject of so many dreams

Since I climbed your torso

Oh, my statue of Liberty

Boo boo

Impaled on your hair

What do you do, do, do to me

Boo boo

from the song Statue of Liberty by XTC


I LOVE NY team

photographer Danielle St. Laurent

creative director Emilie Chanin

stylist Masha Orlov

make-up Allie Smith

hair Sean Bennett

nails Mar y Sol Inzerillo a.k.a Mar y Soul

props Meghan Duran

digital tech Jeri Lampert

models Gwen c/o WOMEN @womenmanagement, Annahstasia & Fred c/o NYM @newyorkmodels